小熊电器养生壶爆炸；西贝删除温情公关文｜消费舆警指数

Group 1 - The core issue revolves around consumer trust and brand management in response to public incidents, highlighting the importance of effective communication and crisis management for consumer-facing companies [1][2] - The article discusses the establishment of a quantitative scoring mechanism for companies based on their public relations responses, which includes four primary indicators and 14 secondary indicators to evaluate their effectiveness in managing public sentiment [2] Group 2 - The first incident involves a safety issue with Bear Electric's glass health pot, which exploded and caused severe burns to a child, raising concerns about product safety and the company's response [3][4] - Bear Electric's response was criticized for being insufficient, as they did not provide timely updates or engage directly with consumers on social media, potentially damaging brand trust further [4] - The second incident involves Xibei Restaurant's controversial emotional marketing piece that was deleted after backlash, indicating the sensitivity of consumer sentiment during ongoing public relations challenges [5][6][7] - Xibei's attempt to connect with family-oriented consumers was seen as inappropriate given the current negative media environment, suggesting a need for more careful messaging strategies [7]