抖音生活服务联合北京卫视发起 “老板驾到” 直播活动

Core Insights - Douyin Life Services launched a live streaming event "Boss is Here" in collaboration with Beijing Satellite TV to boost consumption during the National Day and Mid-Autumn Festival [1] - The event saw over 10,000 orders placed by Douyin users, totaling more than 1.1 million yuan in value for group purchase vouchers [1] - The "Let's Beijing·Gourmet Season" campaign, running from September 1 to October 31, offers valuable food group purchase packages in partnership with various dining businesses in Beijing [1] - "Boss is Here" is an IP activity initiated by Douyin Life Services, featuring brand owners in live streams to promote their brands and provide users with exclusive benefits [1]