雷军的演讲失去了“魔力”

Core Viewpoint - Lei Jun's sixth annual personal speech, themed "Change," received a significant amount of negative feedback, contrasting with the positive reception of his previous speeches [1][2][5] Group 1: Audience Reaction - The comments on the speech were largely negative, focusing on product quality issues, excessive marketing, and a general fatigue with Lei Jun's narrative of hard work and struggle [7][8] - Many viewers expressed confusion over Lei Jun's sudden decline in popularity, especially after a successful year with the launch of the Xiaomi Su7 and the fulfillment of the car manufacturing promise [9][19] - The audience's sentiment reflects a shift from admiration to skepticism regarding Lei Jun's storytelling and the company's direction [21][35] Group 2: Narrative Challenges - Xiaomi's corporate narrative faces significant challenges, as effective storytelling is crucial for organizational cohesion and customer engagement [22][23] - Lei Jun's previous "weakness" narrative, which resonated with audiences during difficult times, is becoming less effective as the company grows and faces new challenges [30][34] - The current technological landscape has shifted towards a demand for more robust and innovative products, leading to criticism of Xiaomi's technological capabilities [39][42] Group 3: Market Context - The automotive industry is becoming increasingly competitive, with higher consumer expectations for safety, design, and experience in electric vehicles [41][42] - As new hard-tech companies emerge, there is a growing public expectation for Xiaomi to demonstrate stronger technological advancements [39][40] - Xiaomi is perceived as needing a significant breakthrough in its product offerings to meet these evolving market demands [43]