Core Insights - The article highlights the promotional activities of Shanghai Pudong Development Bank (SPDB) Credit Card during the Mid-Autumn Festival and National Day holidays, aiming to stimulate consumer spending through various discounts and offers [1][2][3] Group 1: Promotional Activities - SPDB Credit Card launched the "Pu Hui Bu Ting, Ji Ke Chu Fa" campaign, which includes three dimensions: "66 Good Fun," "66 Good Savings," and "66 Good Food" to enhance the holiday experience for cardholders [1] - The "66 Good Fun" aspect includes airline discounts and overseas voucher benefits, such as discounts on flight tickets purchased through specific apps and a voucher package worth up to 750 yuan for overseas spending [1] Group 2: Online Shopping Incentives - The "66 Good Savings" initiative integrates online shopping payment discounts with a "pen pen return" mechanism, offering multiple benefits for cardholders using popular shopping apps like Taobao, Alipay, JD.com, Pinduoduo, and Douyin [2] - Cardholders can enjoy various discounts, such as a 6 yuan discount on purchases over 100 yuan on Taobao and up to 10% points redemption on JD.com purchases [2] Group 3: Food and Beverage Promotions - The "66 Good Food" segment features a "Savings Card" promotion on JD.com, allowing cardholders to purchase a 30 yuan voucher package for only 4.9 yuan, which includes discounts on takeout and health products [3] - SPDB Credit Card collaborates with popular beverage brands to offer special deals, enhancing the overall consumer experience during the holidays [3] Group 4: Consumer Engagement and Market Impact - The campaign aims to boost the holiday economy by aligning with online consumption habits and providing a seamless payment experience, thereby driving consumer growth [3] - SPDB Credit Card focuses on delivering high-quality financial services and fostering a prosperous consumption market through innovative promotional activities [3]
“浦惠不停,即刻出发” 浦发信用卡多样实惠举措激发双节消费潜力