Core Viewpoint - The company is making a strategic investment in the fresh beer market by acquiring a 51% stake in the target company, which will enhance its product offerings and market presence in the beverage industry [1][2][3] Group 1: Investment Details - The company plans to invest RMB 285.6 million to subscribe for new registered capital of RMB 6.9017 million in the target company, representing 51% of its expanded registered capital [1] - The company will also acquire an additional 2% stake in the target company for RMB 11.2 million, resulting in the target company becoming a non-wholly owned subsidiary [1] - The financial performance of the target company will be consolidated into the company's financial results following the completion of the investment [1] Group 2: Market Opportunity - The fresh beer market in China is in its early development stage but shows significant growth potential due to increasing consumer demand for high-quality and diverse products [2][3] - Fresh beer products offer more original flavor compounds compared to traditional beer, aligning with consumer preferences for quality and taste [2] - The investment allows the company to capitalize on the growing trend of fresh beer consumption, which combines quality and convenience [2] Group 3: Target Company's Strengths - The target company has established a competitive advantage in product offerings, business model, operational systems, and supply chain management [3] - As of August 31, 2025, the target company operates approximately 1,200 stores across 28 provinces in China, indicating a strong market presence [3] - The target company employs a franchise model for expansion, which supports standardized and high-quality growth with low initial investment [3] Group 4: Synergies and Collaboration - The company and the target company share a commitment to the "high quality and affordable" value proposition, enhancing their operational synergy [4] - The collaboration will leverage the company's robust supply chain to improve the target company's product quality and cost efficiency [4] - Joint marketing efforts and standardized operational management will facilitate the target company's growth and expansion of its store network [4]
蜜雪集团拟投资一间现打鲜啤产品公司 把握现打鲜啤行业发展机遇