NHD(SZ:002946) Sou Hu Cai Jing·2025-10-02 10:37Core Viewpoint - Mijue Ice City has acquired a 53% stake in Fresh Beer Fulu Family for approximately 297 million RMB, expanding its product offerings to include freshly brewed beer, aligning with its mission to provide high-quality and affordable products to consumers [1][5]. Group 1: Investment and Acquisition - The investment in Fresh Beer Fulu Family is seen as a strategic move for Mijue Ice City to diversify its product range and tap into the freshly brewed beer market [1][5]. - Fresh Beer Fulu Family operates under a franchise model, similar to Mijue Ice City and Lucky Coffee, which allows for rapid expansion of its store network [5][6]. Group 2: Financial Performance and Growth - Mijue Group reported a revenue of 14.87 billion RMB in the first half of 2025, a year-on-year increase of 39.3%, with product and equipment sales contributing 14.49 billion RMB, up 39.6% [5]. - The gross profit margin for product and equipment sales was 30.3%, while the margin for franchise and related services was significantly higher at 82.7% [5]. - As of June 30, 2025, Mijue Group had over 53,000 stores globally, with 48,281 located in China [5].