Core Insights - The article discusses a series of initiatives launched by multiple departments to promote the integration of the film and dining industries during the 2025 National Day and Mid-Autumn Festival holidays, enhancing the "movie + food" consumption linkage [1][3]. Group 1: Initiatives and Collaborations - Various regions including Beijing, Jiangsu, Zhejiang, Fujian, Henan, Hubei, Sichuan, and Yunnan are collaborating to leverage resources effectively, boosting the development of cultural tourism and dining sectors [1]. - A "Follow the Movie to Taste Food" ticket root map was launched by China UnionPay and Maoyan Entertainment, officially available nationwide from September 30, 2025, aimed at enriching cultural consumption experiences during the holidays [1][3]. Group 2: Consumer Benefits - Users purchasing movie tickets through the Maoyan App can access dining discounts near cinemas, providing a dual benefit of "viewing + dining" [3]. - The ticket root map platform aggregates geographical data from 12,000 cinemas nationwide, enabling precise matching and targeted distribution of dining discounts [3]. Group 3: Regional Promotions - Zhejiang province has introduced the "Follow the Movie to Tour Zhejiang and Taste Food" initiative, offering consumer subsidies that effectively stimulate holiday market consumption [9]. - In Lankai, visitors can receive discounts by presenting recent electronic movie ticket stubs, enhancing the ticket root economy [13]. Group 4: Events and Activities - An autumn party at Taihu has attracted significant crowds, directly boosting consumption in surrounding dining, retail, and accommodation businesses [15]. - Longxing County's cultural tourism department is promoting ticket root economy benefits for fans attending the "Zhe BA" events during the National Day holiday, offering free entry to 19 scenic spots and discounts at 39 hotels [17][18].
假日文旅市场巧借赛事、电影“东风”拓展新场景 激活票根经济新活力