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这家老字号官宣携手迈巴赫,入榜全球服饰品牌价值50强

Core Insights - Lao Feng Xiang, a century-old Chinese jewelry brand, has signed a strategic cooperation agreement with Maybach Luxury Goods Asia Pacific Ltd in Shanghai, marking a significant milestone in its brand development and market expansion efforts [1][3] - Lao Feng Xiang has been included in the "Apparel 50 2025" list published by Brand Finance, ranking 38th, which reflects a rise of five positions from the previous year [6][8] - The partnership aims to enhance brand promotion, expand into the Asia-Pacific market, and improve global positioning, showcasing a commitment to integrating Eastern and Western craftsmanship [3][6] Brand Value Rankings - Chanel has surpassed Louis Vuitton to become the most valuable apparel brand globally, according to the latest Brand Finance report [4][5] - Other notable brands in the top rankings include Nike, Hermès, and Rolex, with Lao Feng Xiang being the only mainland Chinese jewelry brand on the list [5][6] - The inclusion of Chinese brands like Anta, Bosideng, and Chow Tai Fook in the rankings highlights the transformation and cultural confidence within China's manufacturing sector [8]