从赤水河到泰晤士河：贵州茅台助力非遗文化与世界同频

Core Viewpoint - The recent cultural events in London, supported by Kweichow Moutai, highlight the internationalization of Guizhou's culture and the brand's role in promoting cultural exchange and heritage [1][6]. Group 1: Cultural Events - The "Boundless Mountains and Seas: Music Transcends the Globe" concert featured over 300 attendees, showcasing a blend of Chinese ethnic music and Western classical music [1][2]. - The first half of the concert presented diverse ethnic performances, including the lively ensemble "Horse Racing" and the elegant "Jasmine Flower," reflecting Guizhou's rich cultural heritage [2]. - The subsequent "Sound and Picture Guizhou: The Charm of Intangible Cultural Heritage" event displayed Guizhou's natural beauty and cultural richness, engaging British audiences through traditional music and local delicacies [1][2]. Group 2: Moutai's Role - Moutai's international presence goes beyond product sales; it serves as a cultural ambassador for Guizhou, embodying the region's spirit and craftsmanship [6][8]. - The brand's involvement in these cultural exchanges emphasizes the importance of protecting and promoting intangible cultural heritage, allowing traditional sounds and practices to resonate on a global stage [6][8]. - Moutai's innovative approach, such as introducing cocktails made with its liquor, aims to broaden its appeal and acceptance among international audiences [4].