黄金价格破千，部分金店店长哭了：客流少了一半，手上黄金卖不掉

Core Insights - The price of gold has reached an all-time high of $3,822 per ounce, marking a significant increase of $62 in a single day [1] - The rise in gold prices indicates a shift towards de-dollarization among countries, making gold more appealing to overseas buyers [2] Industry Overview - The surge in gold prices has led to a downturn in the domestic gold retail market, with many gold shops closing down and some businesses disappearing with their inventory [4][9] - The trend of gold shop closures has been ongoing, with companies like Chow Tai Fook planning to relocate their factories due to declining sales in gold jewelry [5] - Chow Tai Fook's sales from gold jewelry accounted for only 12.4% of total sales in Q1 2024, a significant drop from 30% in 2021, leading to a reduction in store numbers [7][9] Market Dynamics - Despite the high prices, consumer demand for gold jewelry has plummeted, with many potential buyers deterred by soaring costs [9] - The global demand for gold remains strong, driven by industrial use, central bank purchases, and technological applications, which have all reached record highs [10][12] - In Q1 2024, global industrial gold demand reached 128 tons, with over 85% of new demand coming from the renewable energy and electronics sectors [12] Central Bank Activity - Central banks worldwide are increasing their gold reserves as part of a strategy to de-dollarize their economies, with China being the largest buyer, having purchased gold for 18 consecutive months [14][16] - The trend of central banks accumulating gold is influencing market prices, as their actions significantly impact gold's long-term stability [16] Consumer Behavior - The current market conditions present a dichotomy where gold prices are rising while retail sales are declining, creating challenges for gold shop owners [16] - Consumers are advised to recognize gold's core attributes, including its financial, physical, and hedging properties, when making purchasing decisions [17][21] - For potential buyers, it is recommended to focus on practical and cost-effective gold options, as many gold jewelry pieces carry significant brand premiums [21]