BABA(US:BABA) Sou Hu Cai Jing·2025-10-08 11:43Core Insights - The National Day and Mid-Autumn Festival holiday saw a 14.6% year-on-year increase in average spending per traveler, with the post-95 generation being the largest group of travelers [1][3][5] - Popular domestic travel cities included Shanghai, Beijing, Hangzhou, Guangzhou, Chengdu, Shenzhen, Chongqing, Nanjing, Wuhan, and Xi'an, while international destinations favored by travelers included Japan, Thailand, South Korea, Malaysia, Vietnam, France, Australia, the United States, and Indonesia [1][3] Domestic Travel Trends - The average booking volume for transportation-related products increased by 5% year-on-year, while hotel, tour packages, and ticket bookings rose by 4.6% [3] - Emerging destinations gained popularity, with orders for attractions in Jingdezhen increasing by 60% and orders for the Luzhou Wine Festival rising by 45% compared to last year [3][5] Traveler Demographics - The post-95 generation accounted for nearly 25% of total bookings, while the post-2005 generation saw a 61% increase in bookings, indicating a shift towards independent travel among younger demographics [5] - University students' flight bookings increased by 63% year-on-year, with international flight bookings surging by 110%, reflecting a trend towards longer and more immersive travel experiences [5] Post-Holiday Travel Opportunities - Following the holiday, there is a significant drop in prices for flights and hotels, with some flights available for under 400 yuan and high-star hotels in various cities priced below 400 yuan [5]