车企早已不再试探！十一车市加速放量，经销商“花式”让利抢客

Core Viewpoint - The automotive industry is leveraging the National Day and Mid-Autumn Festival holidays to boost sales through new vehicle launches and promotional offers, aiming to capture market share in the fourth quarter and meet annual sales targets [1][7]. Group 1: New Vehicle Launches - Over 70 new vehicle models are set to be launched in September, with significant attention on models like Tesla's Model Y L, which has become a focal point for consumer inquiries and test drives during the holiday period [2][3]. - The introduction of new models has successfully driven foot traffic to dealerships, with some models experiencing long wait times for delivery due to high demand [3]. Group 2: Promotional Strategies - Automotive companies are implementing various promotional strategies, including cash discounts and trade-in subsidies, to attract consumers during the holiday season [4][5]. - For instance, GAC Honda and SAIC Volkswagen are offering special cash vouchers and trade-in bonuses to lower the purchase threshold for consumers [4]. Group 3: Consumer Behavior and Preferences - Consumers are increasingly opting for shopping at automotive supermarkets during the holidays, as it allows them to combine leisure activities with vehicle shopping, enhancing convenience [3]. - The holiday period has seen a surge in consumer interest, with many taking advantage of the time off to explore vehicle options they previously considered [3]. Group 4: Market Trends and Projections - The automotive market is expected to see a significant boost in sales during the fourth quarter, with projections indicating a year-on-year growth of 5% to 10% [8]. - The implementation of policies promoting vehicle trade-ins and updates has contributed to a recovery in automotive consumption, with production and sales figures showing positive growth compared to the previous year [7][8].