BABA(US:BABA) Sou Hu Cai Jing·2025-10-09 04:45Core Insights - Douyin's life service platform reported a significant increase in consumer spending during the National Day holiday, with various categories such as dining, accommodation, beauty, and fashion experiencing robust growth [1][2][5] Consumption Trends - The extended holiday period from October 1 to October 7 led to a surge in offline consumption, with notable increases in group buying sales: local cuisine up 76%, autumn beverages up 57%, and accommodation up 50% [1] - Gift-giving and seasonal renewal demands drove beauty and personal care group buying sales up 213%, while fashion items saw a 204% increase [1] - Pet grooming services experienced a 152% increase in group buying sales, and car wash and gas station sales rose by 110% and 43%, respectively [1] Dining and Travel - Family travel and gatherings significantly boosted dining consumption, with group buying sales for family meals increasing by 99% and group meals by 51% [2] - Regional cuisines such as Huizhou and Yunnan saw substantial growth in group buying sales, with increases of 122% and 121%, respectively [2] Accommodation Insights - The holiday period also saw a notable increase in hotel bookings, with group buying sales for inns and homestays rising by 75%, and budget, mid-range, and luxury hotels increasing by 69%, 53%, and 49% respectively [5] - The introduction of a commission-free policy for hotel bookings on Douyin aimed to enhance service quality and user experience [5] Popular Destinations - Smaller cities with local characteristics gained popularity, with accommodation group buying orders in Kaifeng, Tangshan, and Chengde increasing by 157%, 147%, and 145% respectively [6] - The overall trend indicates a growing preference for unique local experiences during travel [6] Experience Consumption - Experience-based consumption became mainstream, with group buying orders for ancient towns and cities increasing by 299% [10] - Popular activities included visits to zoos and water parks, with group buying orders rising by 196% and 152% respectively [10] - Traditional crafts and cultural experiences, such as glass making and pottery, also saw significant increases in group buying orders, with growth rates of 270% and 206% [10] Urban Consumption Patterns - Major cities like Shanghai and Beijing demonstrated strong consumer spending, with various promotional activities enhancing local engagement [14] - Douyin's collaboration with local businesses and events aimed to boost the night economy and seasonal consumption during the holiday [14]