Core Insights - The integration of Zeekr and Lynk & Co. is significant for reducing operational costs and enhancing resource allocation within the Geely Group [1][2] - The merger aims to eliminate redundant investments and improve product competitiveness through shared technology and resources [1][2] Group 1: Merger and Integration - Geely Holdings announced an optimization of the equity structure for Zeekr and Lynk & Co. to streamline relationships and reduce related-party transactions [2] - The merger was completed within three months, resulting in the establishment of Zeekr Technology Group, which aims to leverage combined strengths in product development [2] Group 2: Product Strategy and Positioning - Zeekr will focus on the high-end market segment, targeting price ranges of 300,000 to 400,000 yuan, primarily with pure electric vehicles [3] - Lynk & Co. will maintain its unique design language while expanding its product line, emphasizing high-end branding supported by quality and performance [3][4] - The company is committed to a "value war" rather than a "price war," ensuring that consumers receive value for their investment [4] Group 3: Technological Advancements - Lynk & Co. is entering a new phase of smart technology with the launch of the Lynk 10 EM-P, which includes advanced driver assistance systems [3] - The brand aims to integrate the best technologies from the Geely Group into its products, with Zeekr taking the lead on new technology applications [5] Group 4: Market Performance and User Engagement - The Lynk 900 SUV achieved over 30,000 deliveries within four months of its launch, reflecting strong market acceptance [4] - Lynk & Co. has over 6.5 million registered users on its app, indicating a strong focus on user engagement and co-creation of products [5]
领克林杰:坚持不参与“价格战” 让赛道技术反哺民用市场