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为什么你的手机,配件越来越少了?
AppleApple(US:AAPL) Hu Xiu·2025-10-09 05:06

Core Points - The article discusses the trend of smartphone manufacturers reducing included accessories, particularly focusing on the recent release of the Sony Xperia 10 VII, which does not include a USB-C data cable [2][3][4] - This trend has been ongoing for five years, with manufacturers justifying the removal of accessories as an environmentally friendly initiative while also benefiting financially [4][6][14] Group 1: Environmental Justification - Apple initiated the trend in 2020 by removing the charger and EarPods from the iPhone 12 series, claiming it was for environmental reasons [6][7] - Apple stated that eliminating chargers could reduce carbon emissions by over 2 million tons annually, equivalent to removing 500,000 cars from the road [9][10] - The narrative of "environmental contribution" has been effectively marketed, allowing companies to enhance their brand image while reducing costs [11][13][19] Group 2: Financial Implications for Manufacturers - By reducing included accessories, manufacturers lower material, packaging, and transportation costs, leading to increased profit margins [15][16][21] - The removal of accessories has also created new markets, as seen with Apple's AirPods, which generated significant revenue, surpassing major brands like Nike and Coca-Cola [28][30] - The trend has encouraged other manufacturers to follow suit, creating a widespread industry practice of reducing included accessories [20][22] Group 3: Consumer Experience and Concerns - The reduction of essential accessories has negatively impacted consumer experience, as many users may not have the necessary chargers or cables when purchasing new devices [40][50] - The article highlights a growing concern that consumers are paying more for devices while receiving fewer essential accessories, leading to a perception of exploitation under the guise of environmentalism [51][58] - There is a fear that this trend will continue to escalate, potentially leading to a situation where consumers must purchase all necessary accessories separately, further increasing costs [54][56]