库克被曝让贤：接棒乔布斯任苹果CEO已14年

Core Viewpoint - Apple is reportedly planning a significant leadership transition, with current CEO Tim Cook potentially stepping down and hardware engineering senior vice president John Ternus being considered as his successor [4][15]. Group 1: Leadership Transition - Tim Cook may transition to the role of chairman, following a path similar to Jeff Bezos and Bill Gates [4]. - The leadership shake-up includes key figures such as John Giannandrea, Johny Srouji, and Lisa Jackson, who are either facing career setbacks or considering retirement [4]. - John Ternus, aged 50, is seen as a strong candidate for the CEO position, having gained significant trust and influence within Apple [20][21]. Group 2: Tim Cook's Tenure - Cook took over as CEO in 2011, succeeding Steve Jobs, and faced skepticism regarding his ability to drive innovation [7]. - Under Cook's leadership from 2011 to 2016, iPhone sales grew approximately 200%, with revenue and net profit nearly doubling, establishing Apple as a leading tech company [8]. - Cook shifted focus towards higher-margin services, launching Apple Music, Apple TV+, iCloud, and the App Store, which strengthened Apple's ecosystem [10][12]. Group 3: Challenges and Criticism - As Apple enters the AI era, Cook's conservative approach has drawn criticism, with many believing the company needs a more technically adept CEO [13][14]. - The delayed response to AI advancements has led to concerns that Cook's leadership style may hinder Apple's progress in this rapidly evolving field [13][14]. Group 4: John Ternus's Profile - Ternus has been instrumental in the development of key Apple products, including the iPad and iPhone, and has a strong engineering background [21][22]. - He is recognized for his collaborative approach, effectively bridging hardware and software teams, and has been praised for his leadership style [26]. - Ternus's public appearances and strategic involvement suggest he is being positioned as a potential successor to Cook [20][19].