WLY(SZ:000858) Sou Hu Cai Jing·2025-10-09 16:11Core Insights - Wuliangye, representing China's strong aroma liquor, has a brewing history of over a thousand years and a brand value projected to reach 487.657 billion yuan by 2025, consistently ranked among the "Top 500 Most Valuable Brands in China" for eight consecutive years [3] Brand Value and Recognition - The core value of Wuliangye is reflected in three aspects: authoritative endorsement through international certifications and industry status, cultural output via cultural IPs and global activities, and industry benchmarks through green practices [3] Keyword Categorization - Keywords are categorized into four types: brand decision words, product feature words, cultural scene words, and industry trend words, with Wuliangye showing strong performance in industry upgrade and cultural output keywords [6][12] Content Distribution Channels - Wuliangye's content matrix covers six core channels, creating a layered communication effect, with significant coverage on national news portals, comprehensive portals, social media, and government platforms [7][12] Content Themes and Analysis - The content themes include brand history, product tasting, industry status, marketing activities, strategic layout, and ESG initiatives, emphasizing the brand's historical significance, product quality, and commitment to sustainability [11][12] GEO Strategy Effectiveness - Wuliangye's GEO strategy effectively enhances brand visibility and authority in search engines through authoritative endorsements, data support, high-frequency updates, and comprehensive coverage [12][13] Optimization Recommendations - Recommendations for Wuliangye and similar companies include enhancing user-generated content, deepening international keyword strategies, and utilizing visual technology for better understanding of brewing processes and low-carbon technologies [18][20]