Anjoy food(SH:603345) 3 6 Ke·2025-10-10 11:21Core Viewpoint - The change in fundraising allocation by Anjii Food reflects the challenges faced by the frozen food industry, indicating a need to explore new growth opportunities, particularly in the frozen baking sector [1][4]. Fundraising Purpose Change - Anjii Food announced a change in the use of funds from a non-public stock issuance, reallocating part of the funds originally intended for four frozen food projects to a new baking project [1][4]. - The four original projects include upgrades in Sichuan, Liaoning, and Taizhou, and an expansion project in Henan, with a total of 361 million yuan being redirected to the Dingyifeng baking project, which has a total investment of 410 million yuan [1][3]. Financial Projections - The Dingyifeng baking project is expected to have a construction period of two years, with projected annual revenue of 613 million yuan and a profit of 67.83 million yuan, yielding an internal rate of return of 10.38% and a payback period of 8.05 years [3][4]. Industry Challenges - Anjii Food's decision to change the fundraising project is attributed to the evolving macroeconomic environment, industry policies, and consumer demand, which have shifted towards healthier and more diverse food options [4][5]. - The traditional frozen food sector, particularly frozen rice and noodle products, is experiencing a contraction, with Anjii's revenue for the first half of the year showing only a slight increase of 0.8% to 7.604 billion yuan, while net profit fell by 15.79% to 676 million yuan [5][7]. Market Trends - The frozen baking sector is viewed as a potential growth area, with the market expected to exceed 23 billion yuan by 2025 and a compound annual growth rate of over 25% in recent years [9][10]. - Competitors in the frozen food industry, such as Qianwei and Hai Xin, are also exploring new product categories, indicating a broader trend of seeking growth beyond traditional frozen food offerings [7][9]. Competitive Landscape - Anjii Food has made strategic acquisitions to enhance its presence in the frozen baking market, including a 70% stake in Jiangsu Dingwei and a 100% stake in Dingyifeng, totaling an investment of 444.5 million yuan [7][9]. - The competitive environment in the frozen baking sector is intensifying, with other companies also launching baking brands and experiencing varying growth rates, highlighting the need for Anjii to leverage its past successes to strengthen its market position [10][11].