Core Insights - The combination of the National Day and Mid-Autumn Festival created an 8-day "Golden Week," leading to a significant boost in domestic travel and consumption, with 888 million domestic trips and total spending of 809 billion yuan, marking an increase of 1.23 billion trips and 108.2 billion yuan compared to the previous year [1] Group 1: Travel and Tourism - During the "Golden Week," there were 888 million domestic trips, an increase of 1.23 billion trips compared to the previous year [1] - Total domestic travel expenditure reached 809 billion yuan, up by 108.2 billion yuan from the previous year [1] - The "cultural tourism + instant delivery" model enhanced travel experiences, with significant increases in delivery volumes in popular tourist destinations like Harbin and Jingdezhen [8] Group 2: Instant Delivery Services - SF Express's same-city delivery service saw a 63% year-on-year increase in daily delivery volume during the holiday, with beverage deliveries increasing by 168% [4] - The "1-to-1 urgent delivery" service experienced over a 5-fold increase in volume on Mid-Autumn Day, catering to high-demand gift deliveries [10] - The integration of instant delivery with various retail sectors, including fast food and luxury goods, resulted in substantial growth in delivery volumes, indicating a shift towards a "buy anything at home" consumption model [7] Group 3: Consumer Behavior - The holiday period saw a surge in demand for beverages, with daily delivery volumes increasing by 168%, highlighting the popularity of new tea drinks as essential holiday items [5] - The rise of the "flash purchase" model has established instant delivery as a new norm for holiday consumption, with diverse shopping experiences being offered to consumers [7] - The demand for personalized delivery services, such as gift-giving and urgent deliveries, reflects changing consumer preferences during festive seasons [10]
"十一双节黄金周"即配需求激增，顺丰同城日均同城配送单量同比增长63%