Core Viewpoint - Xiaomi has successfully overtaken Apple in the Chinese smartphone market following the launch of the Xiaomi 17 series, achieving the top sales position in the country [1]. Market Share Data - In week 39, Xiaomi captured 22.1% of the Chinese smartphone market, surpassing Apple's 20.2% by 2 percentage points [3]. - In week 40, during the Golden Week sales period, Xiaomi's market share was 21.2%, while Apple's share dropped to 16.3% [5]. Sales Performance - Xiaomi has consistently ranked first in sales for two consecutive weeks, driven by the strong performance of the Xiaomi 17 series, particularly the Xiaomi 17 Pro Max and Pro models [7]. - The unique features of the Xiaomi 17 series, especially the secondary display on the Pro Max model, have attracted consumer interest, differentiating it from competitors [9]. Competitive Landscape - Among domestic flagship brands, Xiaomi stands out for its brand influence, strong performance, and comprehensive product offerings, while other brands have certain shortcomings [11]. - Apple's supply issues have also contributed to Xiaomi's success, as the latter was the only major brand to launch a new flagship during this period [11].
雷军又赢了,小米17力压苹果iPhone17,拿下中国市场第一名