突发，库克即将卸任苹果 CEO

Core Insights - Tim Cook is recognized as a master of supply chain management and business operations, contrasting with Steve Jobs, who is seen as the soul of Apple [1][3] - The transition to Cook's leadership marked a significant period for Apple, particularly post-iPhone 4S, establishing a legacy that is now being questioned as he approaches retirement [3][5] - Apple is reportedly planning a CEO transition, with John Ternus likely to succeed Cook, indicating a shift towards a more technology-driven leadership [5][6] Group 1 - Tim Cook is often referred to as the "inventory nemesis" and "supply chain management master," emphasizing his strengths in business operations rather than product innovation [1] - The essence of Apple, as perceived by consumers, has been shaped significantly under Cook's leadership, especially after the introduction of the iPhone 4S [3] - As Cook nears retirement at age 65, there is a sense that a legendary era is coming to an end, prompting discussions about the future direction of the company [3][5] Group 2 - John Ternus, a pure engineer and a leader known for his role in the development of the iPad series, AirPods, and the transition of Mac to ARM architecture, is poised to take over as CEO [5][6] - The potential leadership change to Ternus suggests a strategic pivot towards a technology-centric approach, focusing on innovation and advanced capabilities [6][8] - The urgency for Apple to adapt to rapid advancements in AI technology may necessitate a departure from traditional marketing strategies, emphasizing the need for stronger technical prowess [8]