XIAOMI(HK:01810) Sou Hu Cai Jing·2025-10-11 19:55Core Insights - Xiaomi's performance during the Golden Week, despite competition from Apple's new products, is highlighted as impressive by its founder Lei Jun [1][3] - Xiaomi achieved a market share of 21.2% during the Golden Week, surpassing Apple to become the top-selling smartphone brand in China [1][2] - The Xiaomi 17 series has shown strong sales momentum, with over 1 million units sold and a 20% increase in sales compared to the previous generation [2][3] Market Performance - During the Golden Week (September 29 to October 5), Xiaomi sold 145.56 million units, capturing 21.2% of the market share [2] - Apple followed in second place with 111.91 million units sold, holding a 16.3% market share [2] - Other brands in the top five included Vivo, OPPO, and Huawei, with market shares of 15.9%, 14.8%, and 14.0% respectively [2][3] Product Recognition - The Xiaomi 17 series is recognized for its innovation, user experience, and quality, gaining significant consumer approval [2][3] - The sales data indicates that the Xiaomi 17 series is not only competitive but is also considered a phenomenon in the market [2]