RYC(SZ:003010) Sou Hu Cai Jing·2025-10-12 02:07Core Viewpoint - Ruoyuchen, known as the "first stock of e-commerce agency" in A-shares, has submitted an IPO application to the Hong Kong Stock Exchange to enhance its capital strength and international brand image amid a wave of IPOs in Hong Kong [1] Group 1: IPO Details - Ruoyuchen aims to list on the Hong Kong main board with joint sponsors including CITIC Securities International and GF Securities [1] - The company stated that the IPO is part of its overall development strategy to improve capital strength and enhance overseas financing capabilities [1] Group 2: Stock Performance - As of October 10, Ruoyuchen's stock price reached 43.4 yuan, with a total market capitalization of 13.5 billion yuan, reflecting a year-to-date increase of over 205% [3] - The founder, Wang Yu, expressed that the recent stock price surge has caused him sleepless nights [3] Group 3: Company Background - Ruoyuchen successfully went public on the Shenzhen Stock Exchange in September 2020, becoming a typical case of a light-asset, high-growth IPO [4] - The company was founded in 2011 by Wang Yu, who initially entered the e-commerce space with "Aigou.com" and later transitioned to agency operations for international brands [4] Group 4: Business Transformation - In 2021, facing a significant decline in net profit by over 67%, Ruoyuchen decided to pivot towards launching its own brands [7] - The first self-owned brand, "Zhanjia," was launched in September 2020, focusing on home cleaning products [8] Group 5: Growth of Own Brands - The self-owned brand "Zhanjia" achieved significant sales growth, with total sales reaching 500 million yuan, becoming the fastest-growing brand in the home cleaning sector [11] - By the first half of 2025, revenue from self-owned brands reached 603 million yuan, accounting for 45.75% of total revenue, surpassing agency operations for the first time [11] Group 6: Financial Performance - Ruoyuchen is the only listed e-commerce agency company in China to achieve both revenue and net profit growth [12] - The company's marketing expenses surged by 124% to 599 million yuan in the first half of 2025, representing 45.4% of total revenue [14] Group 7: Risks and Challenges - The company relies heavily on OEM for its self-owned products, which poses risks related to product quality and supply [14] - Ruoyuchen's revenue is highly dependent on its flagship brand "Zhanjia," which accounted for over 70% of self-owned brand revenue in the first half of 2025 [16]