Group 1 - During the National Day and Mid-Autumn Festival holiday in 2025, China Duty Free Group (CDFG) achieved impressive results in Hainan, with over 450,000 customers and total sales exceeding 800 million yuan [1] - CDFG leveraged the "first-store economy" and brand matrix effects to promote the deep integration of "duty-free + cultural tourism," enhancing the attractiveness of shopping experiences [1] - The introduction of various international brand pop-up stores and interactive projects at CDFG's locations significantly increased customer engagement and participation [2][1] Group 2 - CDFG implemented a "stacked discount" promotional strategy across six stores, including lucky draws, multiple points, bank privileges, and government consumption vouchers, creating a "discount on discount" effect [3] - The proactive service and precise discounting approach adopted by sales staff have been key in enhancing transaction conversion and customer trust [3] - CDFG continuously optimized service details to improve customer experience, such as enhancing traffic flow and introducing drone logistics for quicker pickup times [5] Group 3 - As the holiday concluded, CDFG focused on the "duty-free +" strategic core, integrating brands, cultural tourism, and innovative scene resources to enrich consumer experiences [5]
中免海南国庆中秋假期消费活力强劲,揽客超45万人次销售额破8亿元