爆火的“表演饭”，开始被年轻人避雷

Core Insights - The article discusses the rise of immersive dining experiences in China, particularly during the National Day holiday, highlighting a restaurant called "Banquet Outside the Banquet" that features a theatrical dining experience [1][3] - This trend reflects a shift in the restaurant industry where food alone is no longer sufficient to attract young consumers; instead, performance, interaction, and atmosphere have become essential components of the dining experience [8][18] Group 1: Immersive Dining Experience - The immersive dining experience is characterized by a narrative journey from the moment guests enter, with no clear distinction between audience and performers, creating an engaging atmosphere [3][18] - The pricing for these experiences can be high, with an average cost of around 400 yuan per person, and additional services such as makeup and photography available for extra fees [5][8] - The popularity of themed immersive dining, especially those with "palace" and "national style" themes, has surged across major cities in China, indicating a cultural revival in dining [7][8] Group 2: Market Expansion and Trends - The trend of immersive dining is expanding beyond high-end restaurants to include more accessible options, such as the "Happy Mahua" themed restaurant that opened in a shopping mall, offering a lower price point [9][11] - The immersive dining market is experiencing rapid growth, with a reported 303.4% increase in project numbers and a 266.8% increase in market size from 2019 to 2023 [25][26] - Young consumers are increasingly willing to pay for emotional value in their dining experiences, with nearly 60% expressing a desire to spend on experiences that provide emotional resonance [27][29] Group 3: Diverse Offerings and Accessibility - The concept of "performance dining" is not limited to upscale venues; even street vendors are adopting performance elements to enhance customer engagement [19][21] - The trend is becoming more affordable, with some immersive dining experiences now costing significantly less than before, broadening the audience base [22][24] - The emotional value associated with dining experiences is becoming a key driver of consumer spending, with young people seeking meaningful and aesthetically pleasing experiences [28][29] Group 4: Challenges and Consumer Expectations - Despite the popularity of performance dining, some establishments fail to deliver on food quality, leading to consumer dissatisfaction [30][31] - The article emphasizes that while performance can enhance the dining experience, it cannot replace the fundamental importance of food quality [32]