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361度:361°主品牌产品第三季度的零售额同比增长约10%

Core Insights - 361° expects approximately 10% retail growth for its main brand and children's clothing by Q3 2025 compared to the same period in 2024 [1] - The company's e-commerce platform is projected to achieve around 20% growth in overall sales for Q3 2025 compared to Q3 2024 [1] - Strategic partnerships, including collaboration with Stand Robot (Wuxi) Co., Ltd., aim to enhance brand influence and market competitiveness through product innovation and technology [1] Product Development - The company has launched the "Rain Shield 9" running shoes featuring DWS dynamic waterproof technology for enhanced breathability and water resistance [2] - In basketball, the "DVD4" shoe incorporates supercar design elements and ergonomic features to enhance performance [2] - The outdoor "Light Wild" series includes jackets and shoes designed for wind protection and stability, catering to outdoor sports enthusiasts [2] - New women's fitness gear, including the "New Muscle PRO" series, is designed for various exercise intensities, emphasizing comfort and support [2] - A range of children's footwear, including jump rope shoes and upgraded running shoes, has been introduced to support youth sports activities [2] Brand Building - As an official partner of the 20th Asian Games, 361° will provide professional gear for over 32,000 volunteers and staff, enhancing its global brand presence [4] - The company is actively participating in international marathons, showcasing products like "Flying Burn 5" at the 2025 Berlin Marathon [4] - 361° has become a top partner for the 2025 Tangshan Marathon and a sponsor for the 2025 Taishan Marathon, promoting the development of running in China [4] Channel Development - The company is focusing on online and offline collaboration, launching partnerships with Meituan for quick delivery services [5] - A complete online-to-offline sales model has been established, enhancing retail vitality through effective traffic conversion [5] - The number of 361° stores has reached 93 nationwide, with a focus on personalized outdoor experiences and women's fitness spaces [5]