Apple(US:AAPL) Zhi Tong Cai Jing·2025-10-13 03:29Core Insights - Apple's decision to shift focus from the Vision Pro headset to AI glasses is seen as a correct move, indicating a strategic pivot away from niche markets towards more mainstream opportunities [1] - The Vision Pro headset may still have a future, with potential updates and a new design expected to be priced above $3000, but it is unlikely to be a mainstream hit [2] - Apple's strengths in design, chip efficiency, and ecosystem integration position it well to create a successful smart glasses product [3] Group 1 - The transition to smart glasses aligns with Apple's historical success in high-volume consumer products like the iPhone and iPad, rather than niche offerings [1] - The company is expected to leverage its expertise in expanding product lines once market appeal is established, similar to its approach with other successful devices [2] - Competitors like Samsung and Alphabet are also moving towards smart glasses, indicating a broader industry trend [2] Group 2 - Upcoming product launches in October are anticipated to include the M5 iPad Pro and an upgraded Vision Pro, with both products already in mass production [3] - The new product announcements will be conducted online rather than through a large-scale event at Apple's headquarters, reflecting a shift in marketing strategy [3] - The integration of smart glasses into Apple's existing ecosystem could provide a competitive edge over rivals [3]