《2025亚马逊全球开店消费品类攻略手册》发布

Core Insights - Amazon Global Selling has released its first consumer trends report specifically for consumer goods, providing operational insights and recommendations across the entire supply chain, including product selection strategies, compliance policies, logistics, promotions, and seller services [1][2] Group 1: Market Potential - The global beauty and personal care market is projected to reach an annual sales scale of $799.07 billion by 2030, while the global baby products market is expected to reach $475.15 billion [1] - The consumer goods sector presents vast opportunities but also high complexity, with the report focusing on key markets such as the US, Europe, and Japan [1] Group 2: Consumer Trends - Six major consumer trends and product selection insights have been revealed, including categories such as silver economy, sleep, daily beauty, personal care, cosmetics, and parenting [1] - In the US, consumers are increasingly inclined towards AI-assisted sleep solutions, with a willingness to pay for smart home technologies reaching 76% [1] - Japanese consumers prefer using nutritional supplements for sleep, with over 70% utilizing sleep aid products [1] - European consumers show a low acceptance of synthetic chemical products, favoring plant-based and non-pharmaceutical alternatives [1] Group 3: Seller Support - The manual provides detailed information on subcategories and potential product keywords, price ranges, product selling points, and consumer behavior characteristics for the US, Europe, and Japan [2] - Amazon offers compliance support, logistics assistance, promotional policies, and seller growth services to enhance seller operations [2]