BIDU(US:BIDU) Sou Hu Cai Jing·2025-10-13 08:39Core Insights - The "Haihe Night" cultural tourism promotion event in Tianjin successfully showcased the city's charm and boosted its night economy, integrating historical and modern elements [1][2] Group 1: Event Overview - The event was co-hosted by Tianjin's Cultural and Tourism Bureau and Douyin, featuring nearly 50 influencers from across the country [1][3] - The official topic HaiheNight achieved a broadcast volume of 760 million views, significantly enhancing Tianjin's visibility [3] Group 2: Influencer Contributions - Local influencer Hu Xianxu created a video highlighting Tianjin's culinary and cultural experiences, garnering 68,000 likes [4] - Influencer Fang Qi Kiki's video, which explored Tianjin's historical architecture and local cuisine, received 332,000 likes, 13,000 saves, and 27,000 shares [4] - Knowledge influencer Mu Qiqi engaged viewers with a cultural exploration of Tianjin, achieving 708,000 likes and 184,000 shares [4] Group 3: Economic Impact - The event facilitated a 35% increase in local tourism-related payment amounts from September 19 to the end of the National Day holiday [7] - Popular hotels near Haihe, such as those in the Italian Style Town and Tianjin Eye, experienced high demand during the holiday period [7] Group 4: Public Reception - The event generated positive online engagement, with many users expressing admiration for Tianjin's unique atmosphere and seasonal beauty [8] - The combination of online exposure and increased offline activity has positioned "Haihe Night" as a key cultural tourism brand for Tianjin [8]