B站启动“双11”，与主流电商平台深度打通

Core Insights - Bilibili has officially launched its "Double 11" promotional campaign, collaborating with Alibaba and JD.com for deeper data integration to enhance e-commerce performance metrics for brands and merchants [1] Group 1: Promotional Strategy - The new promotional solution "Hua Fei IP" will provide significant resources including a billion-level exposure venue and pre-campaign insights for merchants [1] - The "Hua Huo" platform will focus on increasing the supply of high-commercial-value content creators (UP主), offering merchants more options with commercial potential [1] Group 2: Technology and Efficiency - AI technology will be utilized to enhance the selection capabilities, improving the matching efficiency between merchants and content creators [1] Group 3: User Engagement - Bilibili reports an average daily active user count of 109 million, with an average usage duration of 105 minutes [1] - Nearly 70% of active users are from the post-90s and post-00s generations [1] - During the previous 6.18 campaign, Bilibili achieved an average new customer rate of nearly 60% across the industry [1]