Core Viewpoint - The Chinese beauty brand Han Shu, under the parent company Shangmei Co., is accelerating its global expansion strategy, highlighted by the appointment of international star Jackson Wang as its global ambassador, marking a significant step in its internationalization efforts [1][2]. Group 1: Company Performance - Han Shu achieved a revenue of 55.91 billion yuan in 2024, representing a substantial year-on-year growth of 80.9%, and maintained its position as the top beauty brand on Douyin with a GMV of 67.84 billion yuan [1]. - In the first half of 2025, Shangmei Co. reported a revenue of 41.08 billion yuan, a year-on-year increase of 17.3%, with a profit of 5.56 billion yuan, up approximately 35% [1]. - For the first half of 2023, Han Shu generated 33.44 billion yuan in revenue, reflecting a growth of 14.3%, accounting for 81.4% of Shangmei Co.'s total revenue during that period [2]. Group 2: Globalization Strategy - The CEO of Shangmei Co., Lv Yixiong, emphasized that the Chinese beauty industry is entering a golden period for domestic brands, establishing a new strategy focused on "single focus, multiple brands, and globalization" [2]. - The appointment of Jackson Wang as a global ambassador is seen as a crucial move in Han Shu's globalization strategy, leveraging his influence across Southeast Asia, Europe, America, Japan, and South Korea to enhance brand visibility [2]. - Shangmei Co. is actively pursuing its global strategy through various collaboration models, expanding its reach to countries such as Russia, Vietnam, Mongolia, Malaysia, and Indonesia [2]. Group 3: Research and Development - Han Shu has invested in peptide research for 22 years, establishing a strong technological foundation for international competition [3]. - In 2024, Han Shu's self-developed "Cyclohexapeptide-9" ingredient successfully passed registration, breaking the technological monopoly of international brands in the anti-aging raw materials sector [3]. Group 4: Stock Performance - Shangmei Co.'s stock price has significantly increased this year, with a cumulative rise of 180% as of October 13, and a peak increase of nearly 200% during the same period [3]. - As of October 13, Shangmei Co. has a market capitalization of 38.2 billion Hong Kong dollars [3].
韩束加速全球化布局，母公司上美股份今年大涨逾180%