库克在抖音完成直播带货首秀

Core Insights - Apple's CEO Tim Cook made a surprise appearance in a Douyin live stream, marking his first live selling event aimed at Chinese consumers [1][4] - During the live stream, Cook announced that the iPhone Air will officially launch in China next week, with pre-orders starting on October 17 [1][4] - The live stream coincided with the Douyin e-commerce Double 11 shopping festival, suggesting a strategy to boost confidence in the Chinese market [4] Group 1 - Tim Cook's live stream attracted over 100,000 viewers, highlighting the significant interest in Apple's products among Chinese consumers [4] - The iPhone Air was initially set to launch on September 19 but was delayed due to the postponement of eSIM services by three major carriers [4] - Cook emphasized the importance of connecting with the Chinese Apple community, expressing amazement at the achievements of Chinese users with Apple products [4] Group 2 - Apple's official flagship store entered Douyin on August 29, allowing users to purchase the latest Apple products and receive official after-sales service [4] - The company has utilized live streaming as an innovative way to engage with Chinese users, as noted by Apple's online retail head Karen [4]