森马与阿里云达成AI全栈战略合作

Core Insights - The signing of the "AI Full-Stack Strategic Cooperation Agreement" between Semir and Alibaba Cloud marks a significant upgrade in their collaboration, focusing on comprehensive ecological cooperation for digital transformation [1][3] Group 1: Partnership Details - Alibaba Cloud will provide Semir with comprehensive AI technical support, including computing resources, model training, platform architecture, and joint application development [3] - The partnership aims to promote digital transformation in the apparel industry and enhance the intelligence of retail business systems, establishing a benchmark for AI applications in the sector [3] Group 2: AI Implementation - Semir is leveraging large models and is in the process of building an AI aggregation platform (Dashen 3.0) based on Alibaba Cloud's full-stack AI capabilities, covering various application scenarios [3] - The platform includes four layers: scenario center, application center, model center, and infrastructure, supporting five business areas: product design and development, supply chain management, retail management, sales and marketing, and organizational support [3] Group 3: Marketing and Efficiency - In marketing, Semir has widely implemented AI-generated images across different brands, starting from the concept phase to generating background images for extreme shooting conditions, achieving significant results [3] - The internal application rate of AIGC key business AI at Semir has reached nearly 90%, with efficiency improvements exceeding 30% in some core scenarios [3] Group 4: Strategic Vision - Semir's digital capabilities are viewed as a multiplier for brand strength, product power, and retail power, with AI serving as a core driver for reshaping the value chain and human-machine collaboration [3] - Alibaba Cloud expressed enthusiasm for exploring new paths for intelligent upgrades in the fashion industry through this partnership, leveraging its deep expertise in full-stack AI technology [3]