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粉笔涨超6% 国考年龄限制放宽 机构看好AI刷题班有望加速放量

Core Viewpoint - The stock of Fenbi (02469) has increased by over 6%, currently trading at 2.78 HKD, with a transaction volume of 68.9 million HKD. The upcoming civil service examination is expected to boost the demand for AI-based test preparation courses, with projected sales nearing 200,000 participants for the year [1]. Company Summary - Fenbi launched an AI test preparation system in April, priced at 399 RMB, which enhances user experience by dynamically customizing learning plans based on real-time data [1]. - As of June 30, 2025, Fenbi has sold 50,000 units of its AI product, generating approximately 20 million RMB in sales [1]. - The company plans to introduce more AI courses across various subjects by the end of the year, following the recent upgrade of its AI matrix with the launch of the civil service AI test preparation course [1]. Industry Summary - The civil service examination recruitment is entering a peak announcement period starting in October, with the latest announcement for the 2026 national examination indicating age flexibility for applicants [1]. - Huatai Securities anticipates that the demand for AI test preparation courses will accelerate as the national examination approaches, driven by the competitive advantages of new AI products, including lower pricing and personalized learning experiences [1]. - The industry is expected to see a gradual replacement of traditional products by AI offerings, leading to increased user growth and profitability potential [1].