GEELY AUTO(HK:00175) Guan Cha Zhe Wang·2025-10-14 02:54Core Insights - The 2026 model of Geely's Xingyuan has been officially launched, with six variants priced between 68,800 to 98,800 yuan, and promotional discounts bringing the starting price down to 65,800 yuan [1][3] Market Performance - Since its launch last October, Geely Xingyuan has significantly reshaped the domestic A0-class small car market, surpassing competitors like BYD Seagull and Wuling Bingo, achieving an average monthly sales of 40,000 units, and exceeding 50,000 units in September [3][5] - In the first seven months of this year, A0-class sedan sales reached 543,000 units, with new energy vehicles accounting for 538,000 units, marking a year-on-year growth of 100.3%, making it the fastest-growing segment [3] Competitive Landscape - The entry of new competitors such as NIO Firefly and Arcfox T1, along with Wuling's recent expansion of the Bingo series, is introducing new competitive pressures in the recovering A0-class market [3][5] Product Strategy - Geely's approach for the 2026 Xingyuan model focuses on optimization rather than extensive redesign, emphasizing a "long-termism" strategy that values user trust over unnecessary disruption [5][10] - The new model features practical upgrades, such as enhanced storage solutions and the latest version of the Galaxy Flyme Auto intelligent cockpit system, reflecting a shift towards user-centric design [9][10] Brand Positioning - Geely emphasizes the product value of Xingyuan, highlighting its unique rear-wheel independent suspension and superior driving experience, contrasting with the current marketing trends in the new energy vehicle sector [10] - The strategy of gradual iteration is based on Geely's strong market share and sales data, positioning it favorably against competitors in the A0-class segment [10]