Core Viewpoint - The company reported a steady growth in retail sales across its main brand, children's clothing, and e-commerce platforms, indicating a robust operational performance and strategic initiatives to enhance brand influence and market competitiveness [1]. Group 1: Operational Performance - In Q3 2025, the main brand's retail sales increased by approximately 10% year-on-year, while children's clothing also saw a similar growth of about 10%. E-commerce sales experienced a more significant increase of around 20% year-on-year [1]. - The company maintained its online and offline growth rates compared to Q2 2025, reflecting stable operational capabilities [1]. Group 2: Product Innovation - The company is focusing on "technology-driven product innovation," launching new products to meet diverse market demands while reinforcing its brand positioning as professional, youthful, and international [2]. - New product launches include the "Rain Shield 9" running shoes with DWS dynamic waterproof technology, the "Flying Burn 4.5" marathon shoes with enhanced materials, and various basketball and outdoor products designed for performance and protection [2]. Group 3: Brand Promotion - The company collaborated with basketball star Nikola Jokic during his first visit to China, launching exclusive products that generated significant buzz and sales [3]. - Other promotional activities included partnerships with athletes and events, enhancing brand visibility and engagement with consumers [3]. Group 4: Brand Building - As an official partner of the 20th Asian Games, the company will provide professional gear for torchbearers and volunteers, further expanding its global brand influence [4]. - The company is actively participating in international marathons and events, showcasing its products and reinforcing its commitment to the running community [4]. Group 5: Channel Development - The company is pursuing an "online and offline collaborative development" strategy, including partnerships with Meituan for quick delivery services and new retail experiences [5]. - The establishment of new stores, including a women's sports concept store and outdoor brand ONEWAY locations, is expected to enhance customer engagement and drive revenue growth [5]. Group 6: Financial Outlook - The company is projected to benefit from the current consumer trends, with strong sales in running and basketball shoes, and an anticipated continued growth in online sales [6]. - Revenue forecasts for 2025, 2026, and 2027 are set at 11.616 billion, 13.353 billion, and 15.317 billion yuan, respectively, with net profits expected to be 1.395 billion, 1.630 billion, and 1.873 billion yuan [6].
361度(1361.HK)：ONEWAY门店落地 超品店拓店顺利