库克中国直播带货首秀！宣布iPhone Air于下周开售

Core Points - Apple's CEO Tim Cook hosted a live streaming event on Douyin, marking his first live commerce session aimed at Chinese consumers, which quickly became a trending topic [1][3] - The iPhone Air will officially launch in China next week, with pre-orders starting on October 17, following a delay due to eSIM service rollout by three major carriers [3] - During the live stream, Cook emphasized the importance of connecting with the Chinese Apple community and expressed admiration for the achievements of Chinese users with Apple products [3] Summary by Categories Product Launch - The iPhone Air, a super-thin smartphone, was initially set to launch on September 19 but faced delays due to eSIM service issues [3] - Pre-orders for the iPhone Air will begin on October 17, with the official release scheduled for the following week [1][3] Marketing Strategy - Cook's live stream coincided with the upcoming "Double 11" shopping festival, indicating Apple's strategy to boost confidence in the Chinese market through innovative marketing [3] - Apple's online retail head, Karen, highlighted live streaming as an excellent way to engage and connect with Chinese users [3] Audience Engagement - The live stream maintained an audience of over 100,000 viewers throughout the event, showcasing significant interest from consumers [3] - Cook's commitment to building relationships with the Chinese Apple community was a focal point of the live session [3]