Apple(US:AAPL) Sou Hu Cai Jing·2025-10-14 05:22Core Insights - Apple CEO Tim Cook conducted his first live-streaming sales event targeting Chinese consumers on Douyin, announcing the pre-sale of the new iPhone Air model [1][3] - The iPhone Air will officially start pre-orders on October 17 and will be available in physical stores from October 22 [1][3] Group 1 - During the 40-minute live stream, Cook showcased the iPhone Air's ultra-thin design, describing it as "light enough to fly away" and highlighted its innovative camera system and all-day battery life [3] - The live stream marked Apple's first executive-led sales event since entering Douyin in August 2025, achieving a peak online viewership of over 1.3 million and accumulating over 200 million views on related short videos [3] - Cook emphasized the importance of the Chinese market for Apple and expressed the company's desire to connect more directly with consumers through platforms like Douyin [3] Group 2 - The pricing for the iPhone Air in China is set at 7999 yuan for the 256GB version, 9999 yuan for the 512GB version, and 11999 yuan for the 1TB version, positioning it between the iPhone 17 and iPhone 17 Pro series [3]