Core Viewpoint - Jiumaojiu (09922) has seen a significant decline in stock price, dropping over 4% and nearing its historical low, indicating ongoing challenges in the restaurant industry and consumer demand [1] Company Performance - Jiumaojiu's stock price fell to 1.99 HKD, close to its historical low of 1.98 HKD, with a current trading price of 2 HKD and a trading volume of 14.64 million HKD [1] - The company reported a decline in both revenue and net profit for the first half of the year, reflecting weak demand and operational challenges [1] Industry Trends - The discussion around the use of pre-prepared dishes in restaurants has raised concerns, particularly regarding the "live fish" marketing claims of its brand, Taier [1] - Taier's parent company, Jiumaojiu Group, has introduced a new fresh store concept, which has been gradually rolled out nationwide since March, with 68 locations currently operational [1] Analyst Insights - According to a report from China Merchants Securities, despite signs of stabilization in profit margins and initial success in store reforms, same-store sales growth and table turnover rates for core brands like Taier and Jiumaojiu remain weak [1] - The ongoing challenges in consumer demand and operational performance are highlighted by the company's removal from the Hong Kong Stock Connect list on September 8 [1]
九毛九再跌超4%逼近历史前低 机构称需求持续疲弱及经营层面仍面临挑战