XIAOMI(HK:01810) Sou Hu Cai Jing·2025-10-14 11:18Core Viewpoint - The recent fatal traffic accident involving a Xiaomi vehicle has raised public concerns about the safety of Xiaomi cars, leading to significant negative feedback on social media and a decline in followers for Xiaomi's founder, Lei Jun [1][5][9]. Group 1: Public Reaction - Multiple Xiaomi car live streaming sessions faced a barrage of negative comments, with users criticizing the vehicles' safety and design, and even attacking the hosts personally [2][4]. - As of October 14, only one Xiaomi car store in Guangzhou was still live streaming, while others had suspended their broadcasts due to the negative atmosphere [2][4]. - The comments in the remaining live stream included accusations of safety issues related to the recent accident and allegations of design plagiarism against Porsche [4]. Group 2: Impact on Lei Jun - Lei Jun's Douyin account lost over 60,000 followers in just two days following the accident, and a total of 300,000 followers in the past half month [5][9]. - Despite the backlash, Lei Jun continued to post promotional content for Xiaomi products, which drew criticism from users who felt he should pause marketing efforts in light of the incident [7][9]. - The negative sentiment is reflected in the comments on Lei Jun's posts, where many users questioned the safety of the vehicles involved in the accident [7]. Group 3: Stock Market Reaction - Following the accident, Xiaomi Group's stock price dropped significantly, with a decline of over 7% at one point on October 13, ultimately closing down 5.71% [9]. - The stock continued to face pressure, closing down 0.94% on October 14, indicating investor concerns regarding the company's reputation and product safety [9].