Apple(US:AAPL) Sou Hu Cai Jing·2025-10-14 12:29Core Points - Apple held a product launch event on September 10, introducing four new models: iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max, with the iPhone Air set to support only eSIM and delayed for some reasons [1] - Apple CEO Tim Cook announced that the iPhone Air will be available for pre-order this Friday and officially launch next week [2] - The iPhone Air will be available for pre-order on October 17 at 9 AM and officially released on October 22, with eSIM activation supported by major Chinese carriers [4] Product Details - The iPhone Air is claimed to be the thinnest iPhone to date, featuring a 6.5-inch Super Retina XDR display, 120Hz ProMotion adaptive refresh rate, and a peak outdoor brightness of 3000 nits [6] - The device has a front made of second-generation Ceramic Shield and a back of Ceramic Shield, with a 5-level aerospace titanium frame, available in four colors: sky blue, light gold, cloud white, and deep space black [6] - The dimensions of the iPhone Air are 156.2mm x 74.7mm x approximately 5.64mm, weighing around 165g [6] Competitor Launches - Vivo also launched new products, including the VIVO X200 Pro and VIVO X300 series, with various features and pricing details shared [8][9][20] - The VIVO X300 series offers a range of configurations and promotional offers, including a value package for new buyers [16][20]