POP MART(HK:09992) Di Yi Cai Jing Zi Xun·2025-10-14 12:58Core Insights - The article highlights the 10th anniversary of LABUBU and the global exhibition "THE MONSTERS," showcasing a significant collection of artworks and figures, attracting a large number of fans [1][3] Group 1: Exhibition Details - The exhibition in Shanghai features the largest collection of LABUBU manuscripts and THE MONSTERS figures to date, drawing considerable public interest [1] - Visitors are required to make reservations a week in advance, with the earliest available entry on October 21 [3] - The exhibition includes approximately 2000 LABUBU figures and showcases nearly all LABUBU-related products launched since 2015, including rare hidden editions [3] Group 2: Product and Market Performance - LABUBU products have experienced high premiums, yet demand has led to challenges in availability, prompting the company to expand production capacity [5] - As of August 20, the monthly production capacity for plush toys has increased to over ten times that of the previous year, reaching around 30 million units [5] - In the first half of the year, the popularity of LABUBU and other IPs significantly boosted the company's performance, with revenue reaching 13.88 billion yuan, a year-on-year increase of 204.4%, and adjusted net profit of 4.71 billion yuan, up 362.8% [5] - The revenue from THE MONSTERS, including LABUBU, amounted to 4.81 billion yuan, accounting for 34.7% of total revenue, while the plush category generated 6.14 billion yuan, surpassing the figure for figurines for the first time [5]