POP MART(HK:09992) Di Yi Cai Jing Zi Xun·2025-10-14 14:42Core Insights - The article discusses the 10th anniversary exhibition of LABUBU, organized by Pop Mart, showcasing the largest collection of THE MONSTERS figures and original sketches by the creator, Long Jia Sheng [4][6]. Group 1: Exhibition Details - The exhibition is part of a year-long global tour celebrating LABUBU's 10th anniversary, with the first stop in Shanghai [4]. - Visitors are required to make reservations a week in advance, with the earliest available entry on October 21 [6]. - The exhibition features around 2000 LABUBU figures and showcases nearly all LABUBU-related products launched since 2015, including rare hidden editions [6][7]. Group 2: Product and Market Performance - LABUBU's products, inspired by Nordic mythology, have gained significant popularity since their launch, leading to high demand and premium pricing in the market [6][7]. - Pop Mart is expanding its production capacity, currently producing approximately 30 million plush toys per month, which is over ten times the capacity from the previous year [7]. - In the first half of the year, Pop Mart reported a revenue of 13.88 billion yuan, a year-on-year increase of 204.4%, and an adjusted net profit of 4.71 billion yuan, up 362.8% [7]. - The revenue from THE MONSTERS, including LABUBU, reached 4.81 billion yuan, accounting for 34.7% of total revenue, while the plush category's revenue surpassed that of figurines for the first time [7].