Omdia：全球智能手机市场在2025年第三季度增长3% 苹果创下史上同期最高纪录

Core Insights - The global smartphone market is projected to grow by 3% year-on-year in Q3 2025, indicating a return to growth driven by the launch of several new products [1] Market Performance - The rebound in the market is attributed to strong replacement demand and preemptive stocking by manufacturers ahead of the busy Q4 2025 [1] - Samsung maintains its position as the global leader with a 19% market share for the third consecutive quarter, supported by the strong sales of its Galaxy A series and upgrades to its seventh-generation foldable models [1] - Apple’s iPhone shipments increased by 4% year-on-year, achieving its strongest Q3 performance ever, driven by early demand for the iPhone 17 series, resulting in an 18% market share [1] - Xiaomi showed stable performance with a market share of 14%, while Transsion and Vivo each captured 9%, collectively ranking among the top five manufacturers for the quarter [1]