Twilio(US:TWLO) Sou Hu Cai Jing·2025-10-14 17:50Core Insights - The competition for AI startups in 2025 extends beyond domestic markets, with companies facing challenges in both local and global environments [1] - Twilio emphasizes that a "copy-paste" approach is ineffective for international expansion, highlighting the need for a stable technical foundation, compliance capabilities, and AI-driven differentiated experiences [1][3] Company Services - Twilio assists companies in three main areas for international expansion: global user verification, user growth, and establishing multi-channel customer service centers [3] - The company has supported numerous Chinese enterprises in becoming leaders in their respective fields globally [3] Market Insights - Different countries have varying communication preferences; for instance, while marketing calls are often rejected in China, they are more accepted in regions like Brazil [4] - A recent user survey by Twilio indicates that over half of overseas consumers prefer email as a communication channel, with WhatsApp being a significant platform, especially in Southeast Asia [4] Stages of International Expansion - Companies typically go through three stages when expanding internationally: 1. Stage 1.0: Focus on finding stable, low-cost platforms and ensuring service level agreements (SLA) [6] 2. Stage 2.0: Emphasis on customer service, channel expansion, and technology [6] 3. Stage 3.0: Concentration on brand storytelling, local compliance, and user experience [6] Common Pitfalls - The first pitfall is failing to adapt marketing strategies to local markets, leading to user complaints and negative perceptions [7] - The second pitfall involves navigating complex compliance regulations, particularly in North America, where violations can result in significant financial penalties [8] - The third pitfall is the risk of incurring high costs due to ineffective user acquisition strategies, such as dealing with fraudulent registrations [8] Case Studies - A domestic client successfully expanded internationally by utilizing Twilio's multi-channel marketing platform, achieving significant user growth and compliance with local regulations [9] - OpenAI faced challenges in user verification and experience enhancement, which Twilio addressed by implementing global user authentication and integrating WhatsApp for user interaction [10][11] Twilio's Role - Twilio positions itself as a reliable bridge between AI companies and global users, offering contextual data, precise targeting, and generative AI applications to enhance user engagement [14] - The company has served over 300,000 enterprises globally, including well-known brands like Uber and Airbnb, demonstrating its recognized service capabilities [15]