海底捞开了一家“山野店”

Group 1 - Haidilao has opened its first "Mountain Wild" themed restaurant, which reflects a trend towards balancing standardization and personalization in the dining experience [1][7] - The restaurant features a unique visual style that caters to consumer desires for relaxation and a connection to nature, with both indoor and outdoor dining areas [2][4] - The interior design emphasizes a fresh forest style, contrasting with Haidilao's previous standardized decor, and includes a dedicated area for showcasing ingredients [4][6] Group 2 - The menu is simplified but highlights unique dishes, such as a fruit and vegetable sour soup base and various specialty meats, creating a complete mountain ingredient system [6][7] - The trend of "mountain wild" dining is being adopted by various brands, indicating a shift towards flexibility and responsiveness to niche market trends [10][11] - The "mountain wild" concept is evolving, with three main paths: sourcing local ingredients, creating outdoor-like dining environments, and emphasizing cultural nostalgia [10][13] Group 3 - The "mountain wild" hot pot segment is transitioning from a niche luxury to a more mainstream and affordable offering, with three notable trends: increased freshness, smaller dining formats, and lower price points [16][20] - New brands are emerging that focus on fresh ingredients and value for money, appealing to consumer preferences for quality and affordability [19][22] - The competitive landscape for "mountain wild" hot pot is intensifying, prompting restaurant owners to rethink their business models and customer value propositions [25]