Core Viewpoint - Mixue Group (02097) has expanded its business into the alcoholic beverage sector by acquiring a 53% stake in Fresh Beer Fulu Family for a total price of 297 million RMB, marking a significant shift from its traditional focus on tea and coffee products [1] Group 1: Company Developments - As of the latest report, Mixue Group's stock price increased by over 6%, reaching 439.4 HKD with a trading volume of 177 million HKD [1] - The acquisition of Fresh Beer Fulu Family will allow Mixue Group to integrate its financial performance into the group's consolidated financial statements, establishing it as a non-wholly owned subsidiary [1] Group 2: Industry Insights - The beer industry is characterized by a large market size and consumer base, with increasing demand for high-quality and diverse products, which is expected to create opportunities in the fresh beer market [1] - Mixue Group aims to leverage its existing supply chain and franchise advantages to enhance its brand presence in the fresh beer sector while maintaining its commitment to high-quality and affordable products [1]
蜜雪集团再涨超6% 蜜雪冰城啤酒冲上热搜 机构看好公司拓宽品牌矩阵