广东民营企业家叶国富谈零售业破局：方向对了，就不怕路远

Core Insights - The meeting chaired by Premier Li Qiang highlighted the importance of consumer sector development, with a focus on the remarks made by Ye Guofu, founder of Miniso, emphasizing the need for perseverance and belief in success [1][3]. Group 1: Company Performance - Miniso has expanded to over 7,400 stores across 112 countries, serving more than 1 billion consumers globally [3]. - For the fiscal year 2024, Miniso reported total revenue of 17 billion yuan, a year-on-year increase of 22.8%, with domestic revenue at 9.3 billion yuan (up 10.9%) and overseas revenue at 6.7 billion yuan (up 41.9%) [3]. - The company aims to drive 100 Chinese IPs to the global market over the next decade, enhancing the global value chain of Chinese brands [3]. Group 2: Industry Trends - The retail industry is undergoing a significant transformation, with traditional brands declining and new brands emerging, indicating a reshaping of consumer perceptions and habits [6]. - Ye Guofu noted that the past two decades were dominated by the rise of e-commerce, but the current landscape is shifting towards a new model centered on product innovation and consumer experience [6]. - The concept of "interest consumption" is gaining traction, where consumers prioritize emotional and experiential value over mere functionality, presenting a unique opportunity for Chinese brands [7].