KWEICHOW MOUTAI(SH:600519) Sou Hu Cai Jing·2025-10-15 05:00Core Viewpoint - The article highlights the significant progress made by Zunyi in developing its liquor industry, particularly focusing on the Maotai brand and the transformation towards a lifestyle-oriented market approach, while emphasizing ecological sustainability and brand enhancement [3][5][6]. Industry Development - Since the beginning of the 14th Five-Year Plan, Zunyi has aimed to establish itself as a core production area for world-class sauce-flavored liquor and an important national liquor production base, with the number of enterprises generating over 100 million yuan in annual output increasing from 36 to 48 [3][5]. - The liquor industry in Zunyi is the leading industry, and the city has implemented a comprehensive governance system to achieve water conservation and pollution reduction, with a focus on ecological sustainability [5][6]. Brand and Market Strategy - Zunyi has developed a brand matrix led by Maotai, with 12 nationally recognized trademarks and several other accolades, including the "Chishui Valley·China Sauce Aroma" regional brand being selected as a top consumer brand [6]. - The city is transitioning from merely selling liquor to promoting a lifestyle, with initiatives such as the "Chishui Valley September 9·Zunyi Sauce Liquor Festival" and the creation of over 10 integrated wine and tourism routes [6][8]. Future Plans - Zunyi plans to optimize its industrial layout, strengthen policy support, and enrich consumption formats to further promote high-quality development in the sauce-flavored liquor industry [4][7].