Apple(US:AAPL) 2 1 Shi Ji Jing Ji Bao Dao·2025-10-15 05:21Core Insights - Apple's CEO Tim Cook's recent visit to China signals a strong commitment to the Chinese market, coinciding with the launch of the iPhone Air and the ongoing success of the iPhone 17 series [2][9] - The presence of COO Sabih Khan during this visit highlights the importance of supply chain management and innovation in Apple's operations in China [2][4] Group 1: Executive Visits and Market Strategy - Tim Cook's visit to China is his second in 2025, emphasizing Apple's focus on the Chinese market during a critical period for product launches [2] - COO Sabih Khan's first appearance in China as COO included visits to key suppliers, indicating a strategic focus on supply chain relationships [2][4] - Apple's consistent high-level visits to China reflect its strategy to strengthen ties with local partners and adapt to market dynamics [8] Group 2: Supply Chain and Manufacturing Innovations - Sabih Khan's tour included visits to major suppliers like AAC Technologies and Lens Technology, showcasing Apple's reliance on Chinese manufacturing capabilities [4][6] - AAC Technologies has been a long-term partner, with a significant increase in production volume from 2 million units to 610 million units over 17 years [4] - Lens Technology's advancements in automation and smart manufacturing are crucial for meeting Apple's evolving product requirements [6][7] Group 3: Financial Performance and Market Position - Apple's Q3 revenue reached $94.036 billion, a 10% year-over-year increase, with net profit at $23.434 billion, up 9% [9] - The Greater China region contributed $15.369 billion in revenue, reflecting a 4% growth, underscoring its importance in Apple's overall strategy [9] - Counterpoint Research indicates that Apple holds a 62% market share in the high-end smartphone segment, reinforcing its dominance in this competitive landscape [9] Group 4: Investment in Renewable Energy and R&D - Apple suppliers have initiated a new investment fund totaling 1 billion RMB to support renewable energy infrastructure in China [3] - Over the past five years, Apple has invested more than 1 billion RMB in R&D facilities in Shenzhen and Shanghai, with plans for continued expansion [3] Group 5: Product Launch and Market Adaptation - The iPhone Air, Apple's thinnest phone, is set to launch in China with pre-orders starting on October 17 and official sales on October 22, with an estimated first-year shipment of 10 million units [9] - The use of Douyin (TikTok) for product announcements reflects Apple's adaptation to changing sales channels in China [9]